Business isn’t all about profit. Here’s how you can make your business more meaningful, on both an economic and a human scale.
Strategy & Strategic Planning
Build, capture, and sustain competitive advantage.
Put solid strategy & strategic planning to work for your B2C business.
Many B2C businesses lack the internal resources to inform, facilitate, and develop a proper strategy for improving how they compete within their market. Often, they undervalue the human element required within the executive team to align on a strategy that will focus investment and prioritization.
Without that focus, many of our clients have under-invested in crucial areas of the business by investing smaller amounts across a wider breadth of initiatives. This diffusion may prevent you from making the timely moves necessary to compete with a changing world and shifting market.
Your executive team needs confidence and alignment to direct your organization’s resources in key areas to support your strategy. 2 Visions helps in both developing the strategy itself and facilitating the strategic planning process with your executive team and individual departments.
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Reach out to discuss your organization's unique needs!
Strategy Expertise You Can Trust
We've Been There, Done That
"Recently Yates presented research that was a part of an ongoing consulting project for our company. Yates insights into the subject were outstanding, and spot on. His research was in-depth, and the results were hard-hitting. He has the unique capability of taking very intense and complicated information and communicating to a broad audience in a manner that is understandable and actionable. Yates is skilled at moderating a discussion to bring a diverse set of stakeholders to a consensus in a collaborative manner. Yates also met every deliverable on the timeline that he committed to - quite impressive. Yates has a keen marketing mind, and sharp business intellect. We are fortunate to have him working on the project."
COO of MMM, SVP Russell Athletic (Emeritus)
How We Can Help You
We help clients improve performance and position themselves for success by assessing how internal and external changes affect progress towards strategic goals, with foresight and analysis of competitive dynamics and considering the clients’ key capabilities.
Pricing & Product Mix
Executing a corporate strategy requires aligning your pricing and product (merchandising) strategies with the bigger picture. We help our clients hypothesize changes in pricing strategy as well as product mix and then market test those strategies to determine feasibility. 2 Visions also identifies areas needing improvement so that our clients can adjust their tactics or drive shifts in strategic planning.
One quick way to lose a lot of money is to try to build an online business without a solid ecommerce strategy. Time is of the essence and money is limited. We work with our clients to ensure that they have a holistic, whole-business approach to developing their ecommerce strategy so that they know exactly what they are getting into, how to tackle it, and what to expect in return for their effort and investment.
Your brand is at the root of your connection to your customers, but a weak brand creates a disconnect. We work with our clients to build or improve their brand strategy for increased, consistent impact across the organization. With a true brand strategy behind your marketing and customer service efforts, you will be poised to better position your company and truly stand apart from your competition.
With the proliferation of ways in which to reach customers today, a marketing strategy is a key tool in utilizing your limited budget as effectively as possible. With too many hands reaching into one pot, it may seem like you can never get traction in building a sustainable pipeline of customers. A solid marketing strategy will help you gain the foothold you’ve been searching for.
Digital transformation is sweeping organizations across the world, forcing executives to make critical decisions on digital investments for the future. Without a digital strategy, however, many executives find themselves playing catch-up and investing in ways that will prove even more costly in the coming years. We help you develop a digital strategy to focus costly investment into high-leverage parts of your organization and position your business for the future.
Initiative and tactic planning is where the rubber meets the road for your organization’s strategy. Should you plan alone, or is this a team exercise? What should it look like? We work with senior executives to help them shape the formats, level, and detail of both high-level and functional strategic planning to best guide the business toward their goals.
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Better Business on Purpose Podcast
Short 15-20 min segments tailor made for senior leaders of small to medium sized businesses. Available on all major listening platforms.